Why are CBD brands switching to custom CBD boxes?

E Smyth
3 min readJun 11, 2021

Most CBD companies are now switching to custom CBD boxes. The word ‘custom’ immediately increases expectations. It excites the clients and makes them wonder if there’s something new on offer. They ask questions like;

1. Is it going to be better than what they have already tried?

2. Is it something they can benefit from?

3. Is it beneficial for their business or customers?

Even customers find themselves curious when they see a brand presenting its existing products in a box that’s brand new. The colors, layout, typography, size, and shape of the box, everything about custom CBD boxes calls out to the target audiences for attention. It begs for reintroduction or awareness that can provide them with more information about the product. But, all of this is just the beginning of ‘why’ custom CBD boxes are highly recommended. Let’s check out the various custom box types that can make or break the deals for brands.

CBD Boxes

Cardboard packaging is perhaps the most common and widely experienced form of packaging around the world. From matchboxes to cosmetics, from pharmaceuticals and stationery to CBD, every brand has deployed cardboard-based custom printed CBD boxes at some business stage. Custom printed CBD boxes offer various styles like;

1. Tuck top

2. Auto bottom boxes

3. Reverse tuck-in boxes

4. Sleeve boxes, etc.

A wide range of customization options like;

1. Embossing

2. Debossing

3. Foiling

4. spot UV

5. UV coating

6. Laminations, etc.

are used on them.

Custom printed CBD boxes are a relatively more economic packaging option in comparison to plastic-based boxes. Having said that, many packaging companies have maximized the value of cardboard boxes through their experience, in the field of packaging, manufacturing, and through flawless execution of the idea that any CBD brand brings forward.

Significance of custom CBD packaging boxes and sales

Custom CBD packaging boxes are beneficial in more ways than one. Sometimes, they are launched in a new design for creating a whole marketing campaign. The style independently can include the entire selling philosophy. The colors demonstrate an emotion that the consumer will experience. A well thought packaging plan is nothing short of a marketing or a selling plan.

Custom CBD packaging boxes can give products the edge that competitors may not be tapping. The first brand or brands to opt for innovative packaging ideas will surely lead the market trend and convert that advantage into sales through the ‘First mover’s advantage’ approach. Custom CBD packaging boxes, in particular, go a long way in bringing the consumers back to the brand repeatedly. Every time the box is used, its box branding will act as a brand reminder to the consumer. It can result in reoccurring customers, strong brand loyalty, and consistent sales.

The need for packaging is only going to grow with time. CBD brands are aggressively looking forward to capitalizing on every little opportunity or identifying a crack they find in the marketing plan of their rivals. The sooner the brands re-strategize their packaging, the sooner they will attract new customers while successfully retaining the old ones. Retail packaging is a pretty simple yet innovative way of sending your sales skywards. It is vital to note that the packaging for every product is dependent on;

1. Product specification

2. Marketing department feedback

3. Packaging need of the company

4. Retail goals of the company, etc.

All these factors come together to shape successful custom CBD packaging boxes that can win the customers’ hearts from the retail shelves and make them buy the product on impulse.

How to get the best custom CBD boxes

If you are searching for high-quality custom CBD boxes, check out the range created by the California ClipnBox printing and packaging firm.

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